Hitotsu
A multicultural team of students and young professionals reviewing a wall of sticky notes in a sunlit innovation studio

TOYOTA

One platform.
One identity.
Many surfaces.

Hitotsu is the operating layer for innovation challenges — the run of show, the clock, the teams, the floor, and the judging, all reading from the same truth and shaped by who you are.

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First activationBE Smart Hackathon, hosted by ToyotaCharlotte, NC · Nov 18–21, 2026

What it is

One platform

Schedule, teams, status, roster and judging stop living in five tools and a group chat. They live in one place, and they agree with each other.

One identity

You sign in once, with no password. What you can see is decided by the role you were granted for that activation — nothing more, nothing less.

Many surfaces

A scholar, a coach, a judge and a planner open the same product and each get the surface built for the job in front of them.

Two young makers assembling a hardware prototype with laptops and 3D printed parts
A student presenting work to a diverse group of listeners in a studioAn overhead view of a diverse team working over sketches and laptops

Who it's for

Six roles, six different products

  • ScholarYour team, your build window, and the one thing to do right now.
  • CoachYour teams, their loop stage, and the andon cords they have pulled.
  • JudgePanels, readiness, and a clean handoff into scoring.
  • PlannerThe run of show, the roster, access codes, and the floor.
  • Innovation leaderWho is on the platform and what each of them can see.
  • SponsorThe story of the activation, without the operational noise.

Capabilities

The surfaces an activation actually runs on

Now

Run of Show

The whole agenda, day by day, with a live line marking exactly where the room is.

23:59:41

Countdown

A full-bleed build clock that everyone in the building reads the same way.

Andon Board

Trouble first. Every team's status and loop stage, red before green.

My Team

Teammates, coaches, notes, and one cord to pull when a team is stuck.

Roster & Access

Bulk-seat scholars, hand out codes, and assign roles that decide what people see.

Now

Judging readiness

Panels, assignments, and a green light before the first pitch lands.

Where it runs

Built for challenges that treat people as the product

Hackathons, corporate innovation sprints, university programs and partner-hosted challenges — anywhere hundreds of people, dozens of teams and a fixed clock have to move together. Hitotsu is built to be re-run: each activation carries its own roster, schedule, codes and roles.

~200

Scholars on the floor

~60

Schools represented

40

Teams of five

First activation · BE Smart Hackathon, hosted by Toyota · Charlotte, NC · Nov 18–21, 2026

Run the whole thing as one thing

A product built by the Bureau of Creative Intelligence for Toyota

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